ARIES

London, UK

Aries is a luxury streetwear brand fused with high-end fashion. Founded by creative director Sofia Prantera, Aries stems from a lifelong love of streetwear, trash culture, and outsider art and illustration, a fascination with hand-dyeing, printing, and the construction of hand-finished garments. Its collections find inspiration in the skate subculture and rave scene, generally influenced by the volatility of fashion during the 1980s and 1990s. Aries is subversive in attitude, punk in approach, yet ambitious and commercial in product and potential. Whether its genderless approach, juxtaposing thematic combinations, or anti-fashion perspective, the brand retains a fascination with the deeper implications clothing can have on society.