AMERICAN VINTAGE

Marseille, France

AMERICAN VINTAGE was created in 2005 by Michaël Azoulay as a ready-to-wear brand with a first collection consisting solely of light, soft cotton tops, and is now primarily recognised for its minimalist, colourful T-shirts and basics, “Feminising the T-shirt by playing with fluid, airy materials”, its cashmere sweaters and its distressed-look jeans: “I come from commerce. I don’t think in terms of style or trends, but in terms of good fashion basics.” A paean to simplicity whose codes represent a manifesto of modernity.