RITA ROW

Rita Row was born in Figueres (Girona) in June 2013 and is the brainchild of two halves: Imma Serra and Xènia Semis. From the outset, the brand established a clear objective: to create elegant and functional garments. Rita symbolizes a woman in search of comfort, quality, and style; this fictional character acts as a muse for the designers, cultivating a design and production culture dedicated to sustainable production, ethics, and high-quality standards. A project with an integral soul that fuses tradition, conscience, design, and exclusivity. Each collection is inspired by a theme, resulting in delicate and simple garments imbued with a contemporary urban charm. Rita's world carries the Mediterranean breeze that only creations inspired by the sea can possess.

(01) LOCAL PRODUCTION